Beloslava: “I’d ask Spotify to take me into Jill Scott’s kitchen”

When we met Beloslava in February 2026, she was between a new album and SOUND SYSTEM LIVE.

The project was about to bring a dancefloor pulse to her songs at Sofia Live Club. That performance is now part of the past; the conversation reaches much further. The studio is a little chilly, but she is in a T-shirt as though she were on a tropical beach. Perhaps that is because she never stops dancing, even while talking. She moves around the room like a cat in a familiar flat: calm, assured, without a wasted gesture. Before we know it, we are talking about life, love, artificial intelligence and everything in between.

Valentine’s Day comes with ready-made expectations. How do you get past them, in life and onstage?

Honestly, 14 February has never meant either Valentine’s Day or Trifon Zarezan, Bulgaria’s winegrowers’ celebration, to me. Perhaps because I have sung on that date for as long as I can remember.

For me, it is music, music and more music.

Of course, that music is inseparable from love. I have made declarations of love from the stage many times, dedicating a favourite song. I have even got down on one knee and proposed. Laughs.

SOUND SYSTEM LIVE is not a conventional concert. What did you deliberately decide it would not be?

The truth is that my heartbeat has always been closer to disco than jazz. My heart, and the energy of my emotions, belong in a club.

I love dancing, club music and parties.

Ever since I started making disco tracks in 2006, I have felt that pull. SOUND SYSTEM LIVE is not entirely new territory for me. It simply pays more attention to the detail.

How does love sound in SOUND SYSTEM LIVE? Does a dance beat change the way you express it?
No. My songs have shown over the years that love has always been part of them. As time passes, it brings me into contact with different audiences, which is a compliment to any artist. Whether a rhythm is energetic or gentle, it still speaks of love. A ballad or an uptempo song, the message is the same: love has no borders.

The project brings together songs from your new album. Was dancing in their DNA from the start?

The album comes out of a journey through the previous nine years, and somehow closes that circle. There is a reason it is called Moyata Muzika, or My Music: it tells the story of who I am. Yes, there has been plenty of dancing in these songs from the beginning. One of my favourites is dedicated to my granddaughter Tiana and is called “Obicham Te”, “I Love You”. I was excited to perform it live, along with almost everything on the album.

What do you keep to yourself, so it does not become content?
My life is busy, full of meetings and conversations. What matters most is protecting the people I love from that constant social invasion.

Time at home, or with those closest to me, is precious and irreplaceable.

But I understand the audience too. I understand wanting to see another side of someone. As a fan, I sometimes want to peep behind the curtain myself: who is beside them, what their home is like, what they eat.

How did you know you had grown up in the way you love?

I have grown up in some ways, and I am still a complete child in others. Thank goodness. I have grown up because I stopped caring so much about what other people think. The child in me makes me sing, dance, laugh and feel properly happy when there is something to be happy about. I try to keep that part of my soul clear.

What brings you back to quiet when the world gets too loud?
I love silence. It matters to me. I love listening to the people I love, my own thoughts, good films and music.

Stepping away from the noise and the crowd is a choice, and an essential form of looking after myself.

When I can allow myself solitude, it is a friend.

We cannot imagine a day in your life without music. What would it look like?

Oh, something catastrophic would have to happen. When I am stuck in traffic, I often wonder how other people rescue themselves from a stressful day. When they are late, when it is raining, when they have argued with someone they love.

What would the world be like without music?

Without being able to enter another dimension at the touch of a button? For me, it is the greatest source of happiness. I have had periods without music, but I can count them on my fingers. Before a concert or on a long journey, I sometimes become quiet, thinking about what lies ahead. At other times, when I feel low, silence clears my head. But music has been my companion since I was very small: records, cassettes, a library of CDs, and now all the music platforms. They are my best friends.

AI can compose, arrange and even “sing”. What will it never be able to imitate?

AI can do all sorts of things, very convincingly. But the human soul is a gift from God, an immense force and territory. You feel it somewhere deep, where AI cannot dream of reaching. At least for now. Laughs.

In a world full of artificial voices, what would you want people to recognise as unmistakably you?
I know that what makes Beloslava’s voice what it is now cannot be improved upon by making it something else. This is me. Anyone who listens to my music knows it too. There is nothing more I can do, and I do not want to.

If Spotify let you invent a feature ten years from now, what would it be?

I would ask it to take me into the studio, living room or kitchen of Jill Scott, Erykah Badu or Sade. And many other musicians I love. Just to sit beside them. If only I could give them a hug too.

Do you listen to the same music over and over? Do you feel you need an excuse?

Wonderful question. People who play the same song 499 times are probably completely mad. But I have periods, whole summers even, when I can listen to one track. First, it brings me back to a feeling. Then it lets me go further and further into it.

Until that feeling becomes part of you, part of your skin.

So no, I do not need an excuse. Listening to the same music is not a vice. It is magic.

Love at full voltage

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