Skincare meets technology with FOREO
The Swedish skin-tech brand made its Sofia event debut with a breakfast devoted to its beauty devices and FAQ Swiss range.
Our morning on 22 May 2025 began with a little extra glow:
we were invited to Swedish skin-tech brand FOREO’s first official event in Sofia. Breakfast at Regale Bar & Terrace offered an elegant, relaxed setting to explore the brand’s best-known products, with the chance to try them for ourselves.
FOREO Glamour & Glow Breakfast
was an introduction to the brand’s approach to skincare technology and the devices in both its core collection and premium FAQ™ Swiss range. A particular focus was FOREO KIWI™ Derma.
Sara El Nemr, FOREO’s Marketing Manager for Eastern Europe, described it as the brand’s fastest-selling product in Bulgaria. The personal diamond microdermabrasion and pore-cleansing device is designed to bring a treatment-style experience home. El Nemr said KIWI™ had become a favourite among Bulgarian customers looking to address blackheads.
The FAQ™200 collection attracted plenty of attention too:
futuristic LED face masks that use different light spectra to target concerns such as the appearance of ageing, elasticity and inflammation, according to the brand. FOREO also presented some of the established names in its beauty-tech portfolio:
LUNA™: cleansing devices and skincare, combining a hygienic silicone design with T-Sonic™ pulsations for a thorough but gentle routine.
BEAR™: microcurrent devices designed to tone the face and body and improve the appearance of firmness and wrinkles.
UFO™: devices that combine LED light, warming and cooling treatments in routines designed to take as little as 90 seconds.
The breakfast also introduced FAQ™ Swiss, which brings advanced technology together with a refined Swiss design sensibility.
The products presented included:
FAQ™202: a full-spectrum LED mask with 600 light points and thousands of LED pulses per second. The brand reports a 32% reduction in visible wrinkles after two weeks in its clinical testing.
FAQ™102: a device combining microcurrent, radiofrequency technology and T-Sonic™ pulsations for a skin-rejuvenation routine.
FAQ™301: a scalp-massage device combining T-Sonic™ pulsations and LED light, designed to support hair growth.
FAQ™Glass Skin: a collagen hydrogel mask that fits closely to the face and is designed to deliver a luminous, glass-skin finish from the first use.
‘FOREO does more than create beauty devices. We are changing the way people care for themselves,’
said Sara El Nemr, adding that the brand wanted to build a closer relationship with its Bulgarian audience.
Explore FOREO and FAQ Swiss devices and masks at douglas.bg, notino.bg and foreo.com.
Beauty from within: three products for a little self-care
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